Music collaboration for the 21st century. Discovery, connection and collaboration with a browser DAW.

Joined the team as design founder to build a platform that encapsulates production, collaboration, and discovery tools for musicians and creators. A modular architecture and design patterns as load-bearing components enabled us to go from zero to one in three months.

• Objective: Build a modular product architecture to support rapid iteration and scalability
• Role: Research, product strategy, information architecture, UX design, UI, component library, user testing, UX writing, copywriting, brand, logo and creative direction
• Outcome: From proof of concept around sharing audio files over Dropbox to a comprehensive product and service architecture, brand and design system in 3 months

Machine learning audio project for piano education. Individual practice and teacher-student collaboration.

Designed a piano edutech platform powered by machine learning for both individual practice and teacher-student piano lessons. Created new information architecture to support dual user flows, designed teacher-student collaboration features, and developed a new brand and visual design system.

• Objective: Build a machine learning-powered piano education platform supporting both individual practice and teacher-student collaboration
• Role: Roadmap, information architecture, UX design, UI, brand and visual design

New design for the iconic sound engineering brand behind thundering low-end since 1969

Designed a new website for Ampeg, a leading manufacturer of professional audio equipment. The new design is a modern, responsive and user-friendly platform that showcases the company's products and services.

• Role: Information architecture, UX design, UI design